A multifaceted perspective on building and managing brand value Brand identity has never been as crucial to company survival as it is in today's customer-centered new economy. As much as sixty percent of a company's market capitalization is tied up in its brand name. Yet, according to a recent survey of finance directors at leading firms in the United States and abroad, fewer than thirty percent of those surveyed believed that brands were their organization's most...
[PDF.bf93] Brands: Visions and Values (Society of Investment Professions) Rating: 3.67 (550 Votes)
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You easily download any file type for your gadget.Brands: Visions and Values (Society of Investment Professions) | From Wiley. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
