||0 of 0 people found the following review helpful.| Great infomercial stories, lacking marketing secrets|By Andrew Smith|This book was a let down. I feel like it is best suited as an introduction to direct response marketing.
The marketing lessons are really surface level; explaining USP'S and 'show the product in action' kinda stuff. Cesari's claim to fame was infomercials. I do believe that the principles of succe|From the Inside Flap||The Juiceman Juicer, Sonicare Toothbrush, George Foreman Grill, and OxiClean are all brands that you remember. And you recognize them because of one man--Rick Cesari. For the past twenty-five years, Cesari has been behind some of the most
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign
In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.
In Buy Now!, Rick Cesari r...
[PDF.oh97] Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 4.70 (642 Votes)
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You can specify the type of files you want, for your device.Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product | Rick Cesari, Ron Lynch. I was recommended this book by a dear friend of mine.
