Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
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You can specify the type of files you want, for your gadget.Cases in Marketing Financial Services (Marketing Series: Student) | From Butterworth-Heinemann. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
