||7 of 7 people found the following review helpful.| illuminating and thought provoking|By Raluca Moldovean|Lots of data, ideas and facts tracing the history of coca cola and also a description of customs and events throughout 19th and 20th century. The author offers a wealth of data while it tries successfully to present a balanced view of this American icon. Most people are aware of the bad effects of drinking coca cola; howe||“Lucid. . . . What Elmore does best is analyze how Coke takes advantage of global public works and government interventions to boost its place in world markets.” - Beth Macy, New York Times Book
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"Citizen Coke demostrate[s] a complete lack of understanding about . . . the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company
How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke’s success was its strategy, from the start, to offload costs and risks onto suppliers, franchisees, and the governme... [PDF.dg35] Citizen Coke: The Making of Coca-Cola Capitalism Rating: 3.61 (431 Votes)
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You can specify the type of files you want, for your device.Citizen Coke: The Making of Coca-Cola Capitalism | Bartow J. Elmore. I really enjoyed this book and have already told so many people about it!
