||0 of 0 people found the following review helpful.| Great affordable book|By EyeCandy|It was exactly what I needed. Brand new! Fast delivery|0 of 0 people found the following review helpful.| Five Stars|By Dillyss|Got it as a rental and it was great!|||‘This is absolutely the best exposition of CRM. I can't think of a better guide to increasing your performance and profits. This book belongs on the desk of every company that is serious about CRM. The wealth of information and insight is astou
Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies.
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