||5 of 5 people found the following review helpful.| Practical guide to understanding other culture|By Antoine J. Bruguier|The book starts slowly and it has some useless information. It basically tries to convince the reader that understanding other cultures is important. Well, if I didn't think so, I wouldn't have bought the book in the first place.
Then, there is some generalities about business, wrapped up in a lot|From Library Journal|Designed as a training program for those engaged in international business operations and academics, this book addresses the impact of cultural diversity on international business and expresses the necessity for developing "cultural compete
"This is an important and excellent book for every negotiator." -The Negotiator Magazine
The premier guidebook for conducting cross-cultural business
Doing Business Internationally, Second Edition, is a nontechnical, accessible resource for managing today's multicultural organizations. Revised, restructured, and refocused from its classic first edition, it introduces the revolutionary Cultural Orientations Inventory (COI), a unique ...
[PDF.mw39] Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success Rating: 4.84 (717 Votes)
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