||4 of 4 people found the following review helpful.| A totally biased review from Mark's MOM|By Pat Rampolla|When Mark said that he was going to write a book about starting ZICO, I thought, well that's great, but it is not going to interest the average reader. I I was totally wrong. This book is not only about all the struggles and conflicts that Mark, and his wife Maura, went through to bring this very unconventional beverage t||"Often only the bottom line is emphasized in business. But Mark Rampolla shows how those days are over through his ZICO story, making the case that reaching for higher goals to do good...can be just as porfitable and successful, while also bettering the world
Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world.
In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn’t inspired in his job and believed he had something more to contribute to the world.
When he asked himself...
[PDF.di86] High-Hanging Fruit: Build Something Great by Going Where No One Else Will Rating: 3.98 (771 Votes)
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You easily download any file type for your gadget.High-Hanging Fruit: Build Something Great by Going Where No One Else Will | Mark Rampolla. I was recommended this book by a dear friend of mine.
