As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. S...
[PDF.vi61] Paid Attention: Innovative Advertising for a Digital World Rating: 3.62 (429 Votes)
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You can specify the type of files you want, for your gadget.Paid Attention: Innovative Advertising for a Digital World | Faris Yakob. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
