[Download pdf] Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
·•●- Mike Schultz, John E. Doerr, Lee Frederiksen ·•●-
||6 of 6 people found the following review helpful.| An essential resource for professional services firms|By John Gibbs|The relentless rise of online services and tools in people's personal and professional lives is changing the way people both buy and market professional services, according to Mike Schultz, John Doerr and Lee Frederiksen in the second edition of this book. Marketing techniques that worked so dependably in the|From the Inside Flap||In the old days, professional services firms could survive without much marketing effort. Put together a team of good people, deliver strong service to clients, and you might get by just fine on repeat business and client referrals. Well,
A proven approach to revenue-generating marketing and client development
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing...
[PDF.iy15] Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Rating: 4.74 (734 Votes)
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