[Free read ebook] Promoting Sustainable Behaviour: A practical guide to what works (DōShorts)






 | #4148695 in eBooks |  2012-11-01 |  2012-11-01 | File Name: B00MVO26M8


|| |"Many environmental communicators still labour under the misunderstanding that ethical behaviours can be isolated and sold in the same way as iPhones or deodorant. With characteristic clarity and authority, Adam Corner shows us why this cannot be the case―a

Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarising ‘what really works’ and pulling out the most important take-home messages from the eviden...


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