||1 of 1 people found the following review helpful.| Getting close to customers|By Bill Godfrey|This is an extremely detailed exposition of the need for and implications of a shift from what the authors call offering 'product-centric value' to 'person-centric value'. In plain English, this means moving from seeking to persuade customers that what you have is what they want, to seeking to really know how you can add value for cus|From the Inside Flap|Modern companies create value from within their operations – such as offices, shops and factories – and sell this value on to consumers. Their common assumption is that the path to improved profitability lies in doing this bette
This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.
So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line ...
[PDF.ak91] The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business Rating: 3.88 (771 Votes)
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You can specify the type of files you want, for your gadget.The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business | Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger.Not only was the story interesting, engaging and relatable, it also teaches lessons.