[Library ebook] Trust, Power and Public Relations in Financial Markets (Routledge New Directions in Public Relations & Communication Research)
• Clea Bourne •
| 2016-12-08 | 2016-12-08 | File Name: B01MSWXH6Q
||About the Author||Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations
The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. Thi...
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