||About the Author||Neil Richardson teaches marketing at Leeds Beckett University. He is an author and an experienced marketing, sales and customer service manager. His books include Develop Your Marketing Skills, Develop Your PR Skill
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add v...
[PDF.zk90] Customer-Centric Marketing: Supporting Sustainability in the Digital Age Rating: 3.62 (708 Votes)
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