||14 of 14 people found the following review helpful.| Not the best tool for learning e-marketing|By Allison K.|This book is required for an internet marketing class I am taking. I find it difficult to read. The authors are throwing so much information into each chapter that it is overwhelming and hard to absorb. I also feel that it does not follow a logical path, meaning that they reference other chapters and concepts not ye|From the Back Cover||
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and l... [PDF.fo49] Digital Marketing Rating: 3.76 (548 Votes)
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You can specify the type of files you want, for your device.Digital Marketing | Dave Chaffey, Fiona Ellis-Chadwick. I was recommended this book by a dear friend of mine.
