||0 of 0 people found the following review helpful.| Interesting blend of theory and tools|By JC Quintero|Interesting book about the BoP that combines theory, real life experiences, and several tools to organice thinking around BoP enterprises and how to make them work. The framework is pretty comprehensive and I found the concept of mutual co-creation very pertinent and well-developed. It's a fun and easy read and an interesti||"In this must-read book, Ted London draws on over a decade of experience linking two formerly separate domains: the business world and the development community. He provides an integrated set of tools, frameworks, and strategies for successfully enhancing the
As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve—and, increasingly, are demanding—better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. Wit...
[PDF.em14] The Base of the Pyramid Promise: Building Businesses with Impact and Scale Rating: 4.58 (600 Votes)
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You easily download any file type for your gadget.The Base of the Pyramid Promise: Building Businesses with Impact and Scale | Ted London. Which are the reasons I like to read books. Great story by a great author.