||38 of 40 people found the following review helpful.| Common sense marketing perspective|By J. G. Heiser|Winning firms focus on one of three customer value disciplines: product leadership, customer intimacy, or operational excellence. Trying to be all things to everybody is tantamount to being nothing for anyone. If your firm can't get its act together, you'll find this an inspiring book that makes a compelling case that su|From Library Journal|Consultants and business strategists Treacy and Wiersema provide the conceptual model for companies to attain and sustain market leadership. Their plan is simple: put unmatched value (best product, best total solution, or best total cost) i
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices ... [PDF.uo97] The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Rating: 3.56 (746 Votes)
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You easily download any file type for your device.The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market | Michael Treacy, Fred Wiersema. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
