||3 of 3 people found the following review helpful.| Fair and accurate look at GM in the pre-bankruptcy era|By Jason|Bob did a good job capturing everything that happened at GM. I was a salaried employee there during those storied times Bob tells us about. Knowing a lot about the industry, and having left GM for Toyota, I feel Bob's take on Toyota's dominance was purely because of the undervalued Yen and little legacy costs.||“This book should be required reading for every young person who seeks a business degree. That applies equally to the current management of GM.”|—David E. Davis, Jr., former editor and publisher of Car and Driver||“This i
A legend in the car industry reveals the philosophy that's starting to turn General Motors around.
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.
When Lutz got...
[PDF.wm00] Car Guys vs. Bean Counters: The Battle for the Soul of American Business Rating: 4.87 (726 Votes)
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You easily download any file type for your gadget.Car Guys vs. Bean Counters: The Battle for the Soul of American Business | Bob Lutz.Not only was the story interesting, engaging and relatable, it also teaches lessons.
