||9 of 9 people found the following review helpful.| Job to be done theory gets the job done|By Bud Michael|Clay Christensen once again demonstrates why he is the preeminent authority on innovation. His Jobs Theory is applicable as a method to critically think about why consumers buy ("hire") products and services, and why they switch ("fire"). Jobs Theory forces the providers of products and services to get into the mind of th||This game-changing book is filled with compelling real world examples, including from inside Intuit. Jobs Theory has had --and will continue to have ---a profound influence on Intuit’s approach to innovation. It just might change yours, too. (Scott C
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton...
[PDF.go97] Competing Against Luck: The Story of Innovation and Customer Choice Rating: 3.85 (520 Votes)
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