||4 of 4 people found the following review helpful.| A Must Read for Business Students|By Jonathan Quinteros|Definitely a must read for business students and maybe marketing managers. Although I wouldn't call it the "bible" of the business world because as you'll notice, some of the concepts are clearly outdated. Nonetheless, Porter introduces strategies that as a basis, still are highly functional today, even in our high tech w||Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field.|About the Author|Michael E. Porter,
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools y...
[PDF.mx31] Competitive Strategy: Techniques for Analyzing Industries and Competitors Rating: 3.64 (556 Votes)
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You can specify the type of files you want, for your device.Competitive Strategy: Techniques for Analyzing Industries and Competitors | Michael E. Porter. I was recommended this book by a dear friend of mine.
