|||'This book represents state of the art knowledge about sustainable services.' Ulf Schrader, Journal of Cleaner Production|About the Author|Minna Halme is an adjunct professor at Helsinki School of Economics� Corporate E
The goal for consumer oriented business should be to make a profit and to do it without costing the Earth. Yet exactly how to satisfy the needs and wants of consumers without contributing to environmental degradation is proving to be the essential, but elusive goal for businesses in the 21st century.
The leading solution is to substitute material consumption with the consumption of services that offer consumers convenience and value but eliminate much of the ...
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