||3 of 3 people found the following review helpful.| Basic intro to customer experience, a bit dated|By Annonymous|I bought this book along with several others in order for a project at work around redesigning the customer experience. This book is already a bit "old" (5 years) in that it doesn't address the huge world of the internet and pervasive connectivity.
I found it basic and skimmed over much of it. I would h||"...demonstrates the power of collecting truly relevant customer information..." (Managing Information, January/February 2004)||"...demonstrates the power of collecting truly relevant customer information..." (Man
In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buyi...
[PDF.mu41] Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers Rating: 3.79 (591 Votes)
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You easily download any file type for your device.Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers | Bernd H. Schmitt. Which are the reasons I like to read books. Great story by a great author.
