||1 of 1 people found the following review helpful.| So glad I read this before testing|By Customer|I had no idea testing isn't about carrying out technical details, but testing with directions, purpose.
This is the first book I've read on cro and I'm glad it is. I feel much more confident about doing cro work now after understanding concepts from this book.
Thanks wider funnel for such a great book|4 of|From the Author|
This is an important book that all Marketers, Founders and business Decision-Makers should read.
Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your busin...
[PDF.wr01] You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing Rating: 4.99 (624 Votes)
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You can specify the type of files you want, for your device.You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing | Chris Goward. Just read it with an open mind because none of us really know.
