||7 of 8 people found the following review helpful.| Solid.|By J. Gray|If you pick this up at a store and just flip through it, alot of the influence chapters seem like 'duh' moments and suggestions, (for example, sex sells) and if that's all you get out of it you'll be missing alot of value. For me, the value of the book was revealed when I was re-designing my company's website and coming up with advertisement banners - having
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to app...
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You can specify the type of files you want, for your device.Hidden Persuasion: 33 psychological influence techniques in advertising | Marc Andrews, Matthijs van Leeuwen, Rick van Baaren. Which are the reasons I like to read books. Great story by a great author.
