(Mobile ebook) Hug Your Haters: How to Embrace Complaints and Keep Your Customers






 | #128491 in eBooks |  2016-03-01 |  2016-03-01 | File Name: B00Z8VTP5M


||7 of 7 people found the following review helpful.| Except for the occasional companies like Zappos or Warby-Parker who get it|By Dan Aldridge (@danaldridge1)|Back when I got my MBA in 1995, my professors always hammered me on the value of customer service. Customer service should be the top priority, they said. The problem was what I saw in practice, particularly with the big corporations, is how customer service was absolutel| |The best-selling book on modern customer service and how it's being disrupted by social media and mobile.

Haters are not your problem. . . .
Ignoring them is.

 
Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.
 
The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters&...


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