||3 of 3 people found the following review helpful.| This Book is a Must for Fundraisers and Nonprofit Organizations|By Norman B. Tucker|The authors of "Keep Your Donors" are masters in the field of nonprofit business development and communications. This book is an excellent resource for learning how to write emotionally powerful fundraising materials; for learning how to cultivate donors and prospects; for learning how to build|From the Inside Flap||Keep Your Donors |The Guide to Better Communications and Stronger Relationships |Most fundraising programs do a stellar job of finding donors, but keepingthem is another matter: most new donors do not return after their first gift. These l
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and k...
[PDF.wt91] Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series) Rating: 3.69 (546 Votes)
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