||1 of 1 people found the following review helpful.| "Find your Edge of Disruption"|By da burg|There is no question that a macro trend in today's business climate is that previously defensible markets and niches are becoming increasingly disrupted and/or commoditized. What is particularly useful about this book is that it states, in plain English, what successful companies do to stand out in the minds of customers. In short, t||
This book inspires us all to build companies that matter; where customers’ best interests fuel innovation. . . . This book should be compulsory reading inside companies that want to lead.”|Ken Fenoglio, President, AT&T University||
People want to buy from, work for, and partner with companies that matter.
So how do you build a company that matters?
Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build... [PDF.mr40] Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Rating: 4.94 (658 Votes)
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You can specify the type of files you want, for your gadget.Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice | Peter Sheahan, Julie Williamson.Not only was the story interesting, engaging and relatable, it also teaches lessons.