(Ebook free) Riding the Roller Coaster: A History of the Chrysler Corporation (Great Lakes Books Series)






 | #896530 in eBooks |  2003-02-01 |  2003-02-01 | File Name: B00MMSKGTI


||0 of 0 people found the following review helpful.| Chrysler Innovation Leader|By Mark O'Connor|Read about the history of an automobile company that brought many innovations to the auto industry.

The history includes the many ups and downs and the managers that led the company.|0 of 0 people found the following review helpful.| I HIGHLY recommend this book for fans of Dodge and Chrysler |"As the title indicates, Charles Hyde's history of the Chrysler Corporation takes the reader on a historical journey marked by exhilarating climbs, severe descents, and disorienting changes of direction. The meticulous scholarship never gets in the way of a g

From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history.

How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Co...


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