||0 of 0 people found the following review helpful.| Refreshing perspective on sustainable brands!|By KBT|Campher approaches sustainability branding through a unique, easy to understand lense. The book is a quick read, but a reference I will return to for years to come.||"Creating and building a sustainable brand is all about putting beliefs, business, and a brand into engaged action. This action will require confidence & courage, with some great guidance from thought leaders like Henk. At this stage, we all know the 'why', b
Sustainable brands may have started as 'doing less harm' and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business -- a fusion of products and branding that can actually drive sustainability and grow the business top line. Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is m...
[PDF.sd94] Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line (DōShorts) Rating: 3.92 (662 Votes)
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You easily download any file type for your device.Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line (DōShorts) | Henk Campher. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
