||0 of 0 people found the following review helpful.| A good history of the advertising industry, rethought as the reaping and sowing of human attention through the ages|By Andrew Montalenti|This was an excellent history of the advertising industry, with lots of thought-provoking historical analogs and anecdotes. It's a good follow-up to Tim Wu's earlier book, The Master Switch, that focuses on technology monopolies. The basic th||“Vigorous, entertaining. . . . Wu describes how the rise of electronic media established human attention as perhaps the world’s most valuable commodity.” —The Boston Globe||“The Attention Merchants is a
One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became t...
[PDF.zo94] The Attention Merchants: The Epic Scramble to Get Inside Our Heads Rating: 4.66 (548 Votes)
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You easily download any file type for your gadget.The Attention Merchants: The Epic Scramble to Get Inside Our Heads | Tim Wu. I really enjoyed this book and have already told so many people about it!
