||4 of 4 people found the following review helpful.| Discover why so many B2B sales never happen!|By Douglas N. Burdett|[[VIDEOID:d42b49790ee460e8945a1956f0903787]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results” by Brent Adamson, Matthew Dixon, Pat Spenner and Nick||"I love it. This book will set the tone for years of work to come. The CEB team has just added the HOW to the WHAT that we have all been searching for since we launched into the Challenger journey. Helping your clients make buying decisions and then moving th
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services a...
[PDF.py46] The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Rating: 4.79 (775 Votes)
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You can specify the type of files you want, for your gadget.The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results | Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman. A good, fresh read, highly recommended.
