(Download) Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS Business Series)






 | #709004 in eBooks |  2014-04-15 |  2014-04-15 | File Name: B00JR5LAC6


||1 of 1 people found the following review helpful.| I must admit that I have known Professor Baesens over the years and he is a good friend, But that's not the reason why I ...|By Kindle Customer|First, I must admit that I have known Professor Baesens over the years and he is a good friend, But that's not the reason why I love this book. There are many books available today on this topic but this one is readable, understandable|From the Inside Flap||A few years ago, big data was little more than a buzzword. Today, it’s a reality for every business, but only a few firms are taking advantage of the new world of information. The science of analytics is a way to get inside customers

The guide to targeting and leveraging business opportunities using big data & analytics

By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resourc...


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