||0 of 0 people found the following review helpful.| A must-read for growing your business|By Justin Vandenbroeck|Andrew provides an excellent framework for evaluating your business model, identifying opportunities for growth and equipping you with the pathway towards making it happen. Upon purchasing this literature, my knowledge of franchising and licensing our tangible and intangible assets was insignificant to where it is no||Filled with illuminating insights and stories from the field, it remains the definitive resource. -- BIZLIFE March 2004|From the Inside Flap|
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"For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:
* creating market-responsive sales,... [PDF.nw51] Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy Rating: 4.60 (497 Votes)
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