||1 of 1 people found the following review helpful.| Nick Burcher is an excellent writer!|By mike onghai|Nick Burcher has written a very timely and comprehensive book discussing Paid, Owned and Earned. For example, his writings about where Facebook Ads is going in the future is spot on. And to think that his book is published only a few days after Facebook launched the fMC (Facebook Marketing Conference)! I could not put d||Advertising and marketing professionals, marketing directors, brand managers, advertising and media agency planning staff, mid- to senior-level planning staff, academia and students
|"A timely, practical, and informative source, this is highly reco
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the consti...
[PDF.dm39] Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World Rating: 3.74 (720 Votes)
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You can specify the type of files you want, for your device.Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World | Nick Burcher. I really enjoyed this book and have already told so many people about it!
