||3 of 3 people found the following review helpful.| VG|By DarrenIngram_dot_com|This is a fairly specialised book, seeking to provide a clear guide to the customer analytical challenges that are faced by retail companies who may wish to target, segment and exploit their customer base.
It seems to achieve what it sets out to do, providing an informative, authoritative and quite accessible guide in the process. The area||"Advanced Customer Analytics provides a great introduction into the main analytical tools marketing managers should be familiar with these days. Starting from regression analysis the book gradually covers more sophisticated methods including time serie
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategi...
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You can specify the type of files you want, for your device.Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science) | Mike Grigsby.Not only was the story interesting, engaging and relatable, it also teaches lessons.
