||1 of 1 people found the following review helpful.| Great read|By Dylan O.|Glad I finally got around to this one. Much of Google's history has become pretty public knowledge but Auletta dives deeper than most. Whenever a company becomes as powerful as Google (i.e Microsoft, GM, GE, Disney, etc.) there is so much be learned in their history, successes and failures. I think society has accepted the value of biographies but these|From Publishers Weekly|Two Googles emerge in this savvy profile of the Internet search octopus. The first is the actual company, with its mixture of business acumen and naïve idealism (Don't Be Evil is the corporate slogan); its brilliant engineering feats
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.
There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to ...
[PDF.pj11] Googled: The End of the World As We Know It Rating: 4.60 (735 Votes)
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You can specify the type of files you want, for your gadget.Googled: The End of the World As We Know It | Ken Auletta. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
