||0 of 0 people found the following review helpful.| A reasonable primer on marketing analytics|By Greg Thompson|This book is a reasonable starter on the subject matter but it did not really hit the mark for me. The author obviously had good intentions - creating a fictional marketing analytics professional who is tasked with an array of marketing problems to better illustrate the themes addressed in the body of the book. He a||
"Marketing Analytics is a must-read for analytics practitioners and marketing managers seeking a comprehensive overview of the most actionable techniques that virtually any organization can apply to gain immediate benefits.... Dr. Grigsby succinct
Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting demand. Assuming no prior knowledge, this book outlines everything practitioners need to 'do' marketing science and demonstrate value to their organization. It introduces concepts relating to statistics, marketin...
[PDF.kh20] Marketing Analytics: A Practical Guide to Real Marketing Science Rating: 4.88 (580 Votes)
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You can specify the type of files you want, for your gadget.Marketing Analytics: A Practical Guide to Real Marketing Science | Mike Grigsby.Not only was the story interesting, engaging and relatable, it also teaches lessons.
