||0 of 0 people found the following review helpful.| Revealing the essence of location brand as competitive identity|By Mark Lovett|I had the pleasure of being in the audience during Simon's 2014 TED Talk in Berlin, "Which country does the most good in the world?", and his thought leadership in regards to national identity was evident throughout. While working on a recent project that involved the concept of location branding I|About the Author|SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the g
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
[PDF.hh70] Places: Identity, Image and Reputation Rating: 3.68 (503 Votes)
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You can specify the type of files you want, for your gadget.Places: Identity, Image and Reputation | Simon Anholt. A good, fresh read, highly recommended.
