(Free) Get Scrappy: Smarter Digital Marketing for Businesses Big and Small






 | #389629 in eBooks |  2016-05-02 |  2016-04-02 | File Name: B01A2O4QUI


||3 of 3 people found the following review helpful.| Great marketing is more about brains than budget|By Ann M. Handley|Full disclosure: I wrote the foreword to "Get Scrappy." But I agreed to write it only because I truly believe that "Scrappy" delivers a necessary perspective for marketers.

I talk frequently to marketing teams of all sizes -- from 1 to hundreds -- who hail from companies of all industries. And the tw| |''…demystifies digital marketing so that it will make sense to and for any business….with lots of good examples, the book shows businesses exactly how to do more with less.'' --Retail Observer || ''…offers a framework I like with l

"This book...will help you take your marketing to the next level without having to increase your budget a dollar" -- Inc.

Mashable Best New Marketing Books to Read in 2017

Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016

It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and smal...


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