||0 of 1 people found the following review helpful.| Five Stars|By Niharika Thakwani|great||| "This book is an excellent insight into the multifaceted and fascinating world of branding in services and hospitality in particular, which is at once educational and also an excellent handbook for professionals."―Nakul Anand, Executive Director, ITC Ltd
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for ...
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You can specify the type of files you want, for your device.Hospitality Branding (Cornell Hospitality Management: Best Practices) | Chekitan Dev.Not only was the story interesting, engaging and relatable, it also teaches lessons.
