(Free) Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare






 | #403687 in eBooks |  2015-03-03 |  2015-03-03 | File Name: B00TX3M5JY

||0 of 0 people found the following review helpful.| .|By Rhys James|An excellent companion to The Luxury Strategy, I highly recommend this book by Kapferer.Full of insights are relevant information on the constantly evolving luxury landscape, the book is ideal for any luxury professionals serious about the industry and the opportunities it presents.|0 of 0 people found the following review helpful.|| |
"getAbstract recommends his insights to students of economic trends as well as luxury brand investors, managers, marketers and sellers."

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?
Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy.
Each chapter addresses a spec...


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