Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care?
Because even if content strategy isn’t your job, content’s probably your problem—an...
[PDF.wi20] Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project Rating: 3.58 (419 Votes)
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You can specify the type of files you want, for your device.Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project | Margot Bloomstein. A good, fresh read, highly recommended.
